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BSKT — Crafted for Every Occasion
Project type
Strategic Brand Development
Date
September 2022
Location
Al Khobar, Saudi Arabia
BSKT is a premium biscuit brand focused on quality craftsmanship and refined presentation.
The objective was to create a sophisticated yet approachable identity that elevates everyday biscuits into a gifting-worthy experience. We developed a bilingual logo system combining contemporary Latin typography with elegant Arabic lettering — reinforcing both modernity and local cultural relevance.
The visual language blends deep, rich tones with artistic illustrative patterns — creating a distinctive and premium shelf presence.
The identity was extended across packaging systems, retail bags, social media visuals, and printed materials — ensuring consistency across physical and digital touchpoints.
Scope included:
• Brand Naming & Identity Development
• Bilingual Logo System
• Packaging Design Direction
• Visual Pattern & Illustration Style
• Social Media Brand Applications
BSKT was positioned not merely as a biscuit brand —
but as a thoughtfully crafted experience designed for every occasion.
