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Merkaz — Design at the Core
Project type
Strategic Brand Development
Date
September 2023
Location
Dammam, Saudi Arabia
Merkaz is a creative design team specializing in large-scale spatial and experiential projects. The brand required an identity that reflects cultural depth, structural clarity, and contemporary restraint.
We developed a refined bilingual identity system rooted in Arabic calligraphy, minimal form, and architectural balance. The logotype bridges heritage and modernity — expressing authority without excess.
The visual language was engineered to perform across corporate, environmental, and presentation contexts, maintaining elegance while allowing flexibility in application.
Scope included:
• Brand Identity Development
• Arabic & English Logotype System
• Visual Language & Layout Architecture
• Stationery & Corporate Collateral
• Environmental & Signage Applications
Merkaz was positioned not as a design studio — but as a design authority.
An identity built on focus, structure, and cultural intelligence
