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Phantom — Beyond the Scent
Project type
Social Media Management & Visual Direction
Date
sep 2022
Location
Riyadh, Saudi Arabia
Phantom is a niche perfume brand built around depth, emotion, and sensory storytelling.
Our objective was to craft a visual narrative that elevates the fragrance beyond its physical form — positioning it as an immersive identity rather than just a product.
We developed a cinematic visual language defined by dark tonal contrasts, sculptural compositions, smoke elements, and refined minimal typography — reinforcing Phantom’s mysterious and premium character.
Through strategic content planning and high-end product photography, we created a cohesive digital presence that balances luxury aesthetics with emotional resonance.
Scope included:
• Visual Direction & Concept Development
• Product Photography
• Social Media Content Strategy
• Art Direction for Campaign Assets
Phantom was positioned not simply as a perfume brand —
but as a sensory experience designed to evoke presence, depth, and identity.
