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Whip Up — The Perfect Treat
Project type
Strategic Brand Development
Date
November 2022
Location
Riyadh, Saudi Arabia
Whip Up is a contemporary dessert brand specializing in premium tiramisu and handcrafted sweet treats.
The objective was to create a bold, energetic identity that reflects indulgence, joy, and playful sophistication. We developed a distinctive typographic system featuring expressive letterforms and quotation-inspired visual elements — forming a recognizable and flexible brand mark.
The visual strategy relied on vibrant color blocking and dynamic compositions — creating high shelf visibility and strong digital presence.
The identity was extended across packaging systems, takeaway boxes, labels, retail bags, and social media visuals — ensuring a cohesive and memorable customer experience.
Scope included:
• Brand Strategy & Positioning
• Logo & Typography System
• Packaging Architecture
• Visual Language Development
• Social Media Visual Direction
Whip Up was positioned not just as a dessert brand —
but as an experience built around celebration and the perfect treat moment.
