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YOTH — Youth, Reimagined
Project type
Strategic Brand Development
Date
November 2022
Location
Riyadh, Saudi Arabia
YOTH is a contemporary lifestyle and personal care brand inspired by modern minimalism and expressive simplicity.
The objective was to create a clean yet distinctive identity that resonates with a young, design-conscious audience. We developed a typographic logo system built around bold spacing and a circular accent element — forming a recognizable and flexible visual mark.
The visual strategy combined soft neutrals with energetic accent tones — creating a balance between calm sophistication and youthful vibrance.
The identity system was extended across packaging, product labeling, retail assets, and digital applications — ensuring consistency across physical and online touchpoints.
Scope included:
• Brand Identity Development
• Logo & Typographic System
• Packaging Design Direction
• Visual Language & Pattern System
• Digital & Social Applications
YOTH was positioned not as a conventional beauty brand —
but as a refined expression of modern youth culture.
